Average depth of profiling

Average depth of profiling, company-wide, represents how many of the company's panelists have answered the panels' profiling questions. The higher the number, the better information you have about your panelists, the easier it will be to sell your audience. 

This value is weighted against the size of the panels.

FORMULA for Company`s weighted depth of profiling :

(a0 * b0 ) + (a1 * b1 ) +  ... + (an * bn )
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a0 + a1 + ... + an

n = total number of panels of the company
a = number of panelists for each panel 
b = average profiling depth for each panel (do the same formula as above, bet a= the number of questions for each category and b=the profiling depth per category (that we already have in the database)).